Andrii Robeiko

Paid Acquisition for SaaS Startups

Click to see my bio

Andrii Robeiko

Paid Acquisition for SaaS Startups

Click to see my bio

3 Open slots

When product is ready, but ads aren’t

I help SaaS startups fix their funnel, clarify messaging & launch paid acquisition

I help SaaS startups
fix their funnel, clarify messaging & launch
paid acquisition

From “not ready for ads yet” to a paid acquisition system that connects traffic to revenue.
Funnel, messaging, and campaigns handled by one partner.

From “not ready for ads yet” to a paid acquisition system that connects traffic to revenue.

Funnel, messaging, and campaigns handled
by one partner.

The Problem

Why most SaaS companies struggle with paid ads

Why most SaaS companies struggle
with paid ads

Most SaaS companies don’t fail ads because of creatives or budget — they fail because they run paid on top of an unclear funnel and vague messaging.

Traffic lands on pages that don’t explain the value.

Tracking doesn’t show which leads turn into customers.

And ads get shown to people who aren’t ready to buy yet.

Traffic lands on pages that don’t explain
the value.

Tracking doesn’t show which leads turn
into customers.

And ads get shown to people who aren’t
ready to buy yet.

I built a system that fixes this at the root:

Funnel & Messaging First

I start by clarifying your ICP, value prop, and key journeys — so your funnel is ready before a single dollar goes into ads.

Funnel & Messaging First

I start by clarifying your ICP, value prop, and key journeys — so your funnel is ready before a single dollar goes into ads.

Funnel & Messaging First

I build one strategy where every platform works together — so you capture and convert demand without leaks.‎ ‎ ‎ ‎ ‎

Connect Ads to Revenue

I implement tracking that ties ad spend to real customers and revenue in your CRM — so we scale only what actually works.

Connect Ads to Revenue

I implement tracking that ties ad spend to real customers and revenue in your CRM — so we scale only what actually works.

Connect Ads to Revenue

I implement tracking that ties ad spend to real customers and revenue in your CRM — so we scale only what actually works.

ICP-Aligned Targeting

I align your ads with your ICP and funnel stage — so the right buyers see the right message at the right time.

ICP-Aligned Targeting

I align your ads with your ICP and funnel stage — so the right buyers see the right message at the right time.

ICP-Aligned Targeting

I align your ads with your ICP and funnel stage — so the right buyers see the right message at the right time.

Testimonials

Trusted by SaaS founders & performance leaders

Real outcomes from clients I’ve helped fix their funnel, clarify messaging, and scale paid acquisition.

Andrii gave us a brutally honest review of our homepage and positioning for Pengwing. In one go he pointed out where our messaging was off for our ICP (PPC freelancers/agencies) and how to tweak it so it actually speaks to what they care about. We implemented his changes across the page and it’s already made a clear difference in how people understand the product and move forward.

Result: ~20% increase in sign-up -> connection rate

Onboarding

From first call to a paid-ready system

From first call to
a paid-ready system

I run onboarding like a clear, step-by-step process — starting with fundamentals, then moving into acquisition.

Step #1

Fit Check & Direction

We start with a short intro call to understand your product, ICP, funnel stage, and growth goals.

From there, we decide whether you’re better off with the Funnel & Messaging Sprint only — or if you’re ready to move into ongoing acquisition as well.

Step #1

Fit Check & Direction

We start with a short intro call to understand your product, ICP, funnel stage, and growth goals.

From there, we decide whether you’re better off with the Funnel & Messaging Sprint only — or if you’re ready to move into ongoing acquisition as well.

Step #1

Fit Check & Direction

We start with a short intro call to understand your product, ICP, funnel stage, and growth goals.

From there, we decide whether you’re better off with the Funnel & Messaging Sprint only — or if you’re ready to move into ongoing acquisition as well.

Step #2

Funnel & Messaging Sprint (5-7 days)

I audit your current funnel and messaging, identify gaps, and rebuild the structure so it’s ready for paid.

You get a clear, written breakdown plus a Loom walkthrough with specific recommendations

Step #2

Funnel & Messaging Sprint (5-7 days)

I audit your current funnel and messaging, identify gaps, and rebuild the structure so it’s ready for paid.

You get a clear, written breakdown plus a Loom walkthrough with specific recommendations

Step #2

Funnel & Messaging Sprint (7–10 days)

I audit your current funnel and messaging, identify gaps, and rebuild the structure so it’s ready for paid.

You get a clear, written breakdown plus a Loom walkthrough with specific recommendations

Step #3

Paid Acquisition Plan

If it makes sense to move forward, I map out your paid acquisition strategy: channels, key campaigns, audience structure, offers, and tracking requirements.

You’ll see exactly how ads will plug into your funnel before anything goes live.

Step #3

Paid Acquisition Plan

If it makes sense to move forward, I map out your paid acquisition strategy: channels, key campaigns, audience structure, offers, and tracking requirements.

You’ll see exactly how ads will plug into your funnel before anything goes live.

Step #3

Paid Acquisition Plan

If it makes sense to move forward, I map out your paid acquisition strategy: channels, key campaigns, audience structure, offers, and tracking requirements.

You’ll see exactly how ads will plug into your funnel before anything goes live.

Step #4

Setup & Launch (2–3 weeks)

We implement tracking, build campaigns, align landing pages, and launch your first paid experiments.

Your ClickUp workspace, Slack channel, and real-time Performance Dashboard go live — so you can follow everything in one place.

Step #4

Setup & Launch (2–3 weeks)

We implement tracking, build campaigns, align landing pages, and launch your first paid experiments.

Your ClickUp workspace, Slack channel, and real-time Performance Dashboard go live — so you can follow everything in one place.

Step #4

Setup & Launch (2–3 weeks)

We implement tracking, build campaigns, align landing pages, and launch your first paid experiments.

Your ClickUp workspace, Slack channel, and real-time Performance Dashboard go live — so you can follow everything in one place.

Step #5

Ongoing Optimization & Scale

From here, we iterate on what works, cut what doesn’t, test new angles, and refine targeting.

You stay in the loop via async Slack updates, your Command Hub, and monthly strategy reviews.

Step #5

Ongoing Optimization & Scale

From here, we iterate on what works, cut what doesn’t, test new angles, and refine targeting.

You stay in the loop via async Slack updates, your Command Hub, and monthly strategy reviews.

Step #5

Ongoing Optimization & Scale

From here, we iterate on what works, cut what doesn’t, test new angles, and refine targeting.

You stay in the loop via async Slack updates, your Command Hub, and monthly strategy reviews.

Why I'm Different

Neither a Freelancer Nor an Agency

Neither a Freelancer
Nor an Agency

You get the strategic depth of an agency and the focus of a dedicated operator.

Freelancers

✘

Generalists figuring SaaS out on the fly

✘

Need direction and tasks — don’t own the system.

✘

Move only as fast as you push them.

Freelancers

✘

Generalists figuring SaaS out on the fly

✘

Need direction and tasks — don’t own the system.

✘

Move only as fast as you push them.

Freelancers

✘

Generalists figuring SaaS out on the fly

✘

Need direction and tasks — don’t own the system.

✘

Move only as fast as you push them.

How I Work

✔

SaaS-only focus — every insight, ad, and decision built for your model.

✔

One partner for strategy, execution, and reporting — zero friction.

✔

Flat retainer, full transparency — you stay only as long as you see value.

How I Work

✔

SaaS-only focus — every insight, ad, and decision built for your model.

✔

One partner for strategy, execution, and reporting — zero friction.

✔

Flat retainer, full transparency — you stay only as long as you see value.

How I Work

✔

SaaS-only focus — every insight, ad, and decision built for your model.

✔

One partner for strategy, execution, and reporting — zero friction.

✔

Flat retainer, full transparency — you stay only as long as you see value.

Agencies

✘

Work across too many industries — SaaS is just one of them.

✘

Siloed teams, constant handoffs, and slow changes.

✘

Bureaucracy kills speed and
focus.

Agencies

✘

Work across too many industries — SaaS is just one of them.

✘

Siloed teams, constant handoffs, and slow changes.

✘

Bureaucracy kills speed and
focus.

Agencies

✘

Work across too many industries — SaaS is just one of them.

✘

Siloed teams, constant handoffs, and slow changes.

✘

Bureaucracy kills speed and
focus.

Certified by Google. Trained by AdConversion

Ideal Fit

This will work best if…

✔

You’re an early-stage or growing SaaS, either pre-paid or just starting to test paid acquisition.

✔

Your product is strong, but your funnel and messaging don’t fully reflect its value yet.

✔

You want to avoid burning budget on “let’s just test some ads” and instead treat paid as a real acquisition channel.

✔

You’d rather have one accountable partner who cares about pipeline, CAC, and payback period — not just clicks.

If we’re not a fit, I’ll tell you upfront and point you toward better options.

If we’re not a fit, I’ll tell you upfront and
point you toward better options.

Pricing

Two simple ways to work together.

Two simple ways to
work together.

Start with the fundamentals, or partner long-term on acquisition.

Paid Readiness Sprint

Fix the funnel + messaging gaps before you spend on ads

What you get (in 3–5 days):

ICP + positioning snapshot

Who you’re targeting, who you’re not, and the value prop buyers actually care about

Homepage / landing page messaging rewrite

Hero, subhead, key benefits, and CTAs rebuilt for clarity and conversion

Funnel gaps map

Where users drop, why it happens, and what must be fixed before scaling traffic

Paid launch blueprint

3–5 ad angles + the first campaign structure to test (Google/LinkedIn ready)

Prioritized action plan

A checklist your team can implement immediately (with a Loom walkthrough or doc)

Note: If the Sprint confirms paid is viable, we can roll into the monthly Partner retainer to execute and scale.

$700

One-time

Book the Sprint

Paid Media Partner

Monthly partnership to launch, optimize, and scale Google/LinkedIn/Meta with transparent tracking

Included:

Paid strategy + ongoing management

Channel mix, structure, testing roadmap, budget allocation, scaling decisions

Ad angles + creative direction

Turn your messaging & ICP insights into offers and ads that match user intent

Conversion Tracking + Attribution

GA4/GTM, platform pixels, CRM events, offline conversions (server-side included by default)

Landing page guidance (message match)

I define the structure, messaging hierarchy, and ensure
ad-to-LP alignment

Performance Dashboard

Real-time view of ad spend, leads, pipeline, and ROI by each channel

Reporting cadence

Sync + Async reports via Slac + monthly strategy reviews

Note: Video production and full design/dev execution are not included

$3,000

/mo

Schedule a Call

$2,500

/mo

Book the Sprint

FAQ

Frequently Asked Questions

Everything you need to know before we get started

What happens on the Fit Check Call?

How do we work together day-to-day?

We already have an in-house team — is this still a fit?

Do you handle video production or landing page design?

When will I start seing results?

Who owns all accounts and data?

What is 'server-side tracking'?

Can’t find your answer?

Send me an email

What happens on the Fit Check Call?

How do we work together day-to-day?

We already have an in-house team — is this still a fit?

Do you handle video production or landing page design?

When will I start seeing results?

Who owns all accounts and data?

What is 'server-side tracking'?

Can’t find your answer?

Send me an email

Contact

You made it all the way down here 👀

Drop me a message — I’ll reply within a few hours

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