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Paid Media Audit

You're running ads — but you can't explain what's actually driving revenue.

You're running ads — but you can't explain what's actually driving revenue.

The Problem

The problem

Your ads are live. Metrics look fine. But when you ask one simple question — what actually drove revenue? — no one has a clear answer.

Your ads are live. Metrics look fine. But when you ask one simple question — what actually drove revenue? — no one has a clear answer.

  • You can’t confidently link last week’s closed-won deal to a specific campaign.

    You can’t confidently link last week’s closed-won deal to a specific campaign.

  • Budget is being spent, but you don’t know which parts are working and which are quietly bleeding cash.

    Budget is being spent, but you don’t know which parts are working and which are quietly bleeding cash.

  • Scaling feels risky because the system underneath is unreliable.

    Scaling feels risky because the system underneath is unreliable.

This isn’t a strategy problem. It’s an infrastructure problem. You don’t need new ideas yet.
You need someone to trace the data end-to-end and tell you exactly what’s broken — and what to fix first.

This isn’t a strategy problem. It’s an infrastructure problem. You don’t need new ideas yet. You need someone to trace the data end-to-end and tell you exactly what’s broken — and what to fix first.

This isn’t a strategy problem. It’s an infrastructure problem. You don’t need new ideas yet. You need someone to trace the data end-to-end and tell you exactly what’s broken — and what to fix first.

What You Get

What You Get

1. Data Infrastructure Audit

1. Data Infrastructure Audit

I check your tracking stack (GTM, GA4, Platform Tags, CAPI) and verify if your CRM is actually sending offline conversions back to ad platforms.

Deliverable: A "Red/Yellow/Green" health check of your data pipeline.

2. Account Structure Review

2. Account Structure Review

I analyze your campaign architecture. Are you segmenting by intent?
Are you cannibalizing your own keywords? Is your budget split logic sound?

Deliverable: A restructuring plan to stop budget leaks.

I analyze your campaign architecture. Are you segmenting by intent? Are you cannibalizing your own keywords? Is your budget split logic sound?

Deliverable: A restructuring plan to stop budget leaks.

3. Message-to-Funnel Analysis

3. Message-to-Funnel Analysis

I review your ads and landing pages. Do they match the stage of awareness?
Are you asking cold traffic to "Book a Demo" too early?

Deliverable: CRO suggestions to improve click-to-lead rates.

I review your ads and landing pages. Do they match the stage of awareness? Are you asking cold traffic to "Book a Demo" too early?

Deliverable: CRO suggestions to improve click-to-lead rates.

4. The 90-Day Roadmap

4. The 90-Day Roadmap

The core value. A step-by-step plan.

You can hand this to your team to execute. You can hire a freelancer.
Or you can hire me to implement it. The choice is yours.

The core value. A step-by-step plan.

You can hand this to your team to execute. You can hire a freelancer. Or you can hire me to implement it. The choice is yours.

A 90-day marketing roadmap table listing ten strategic tasks categorized by problem, description, area, and urgency. Key items include fixing duplicate Google Ads conversions (Critical), excluding Meta Audience Network placements (Quick Win), and building lookalike audiences from CRM data (Growth Lever). Areas covered include Google Ads, GTM/Tracking, Meta Ads, Landing Pages, and Attribution.
Pricing

Paid Media Audit

Included:

Tracking & Attribution Audit

Account Structure Review

Creative & Message Resonance

90-Day Roadmap

Pricing

Paid Media Audit

Included:

Tracking & Attribution Audit

Account Structure Review

Creative & Message Resonance

90-Day Roadmap

Do I need to give you admin access?

Yes. I need standard access to Google/LinkedIn Ads, GA4, and your CRM (read-only is fine). We also sign an NDA if needed.

What if you find nothing wrong?

Hasn't happened yet. But if it does, you get your money back. Simple as that.

Does this include implementing the fixes?

No. This is the diagnosis. Implementation happens in the Retainer or by your own team. This keeps the price accessible and the timeline short.